University of Calgary

MKTG 493 - Market Planning - Fall 2007

Market planning is explored in the context of overall corporate strategy. Integrates the aspects of the market mix into formal planning systems. The focus of the course is on strategic responses to changing customer needs and competitive activities.
This course may not be repeated for credit.


  • H(3-0)


  • Fourth year standing and Marketing 317 with a minimum grade of C-


This course will be offered next in Winter 2008.
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