University of Calgary

MKTG 493 - Strategic Marketing - Fall 2014

Marketing strategy is explored in the context of overall corporate strategy. Integrates the aspects of the market mix into formal planning systems. The focus of the course is on strategic responses to changing customer needs and competitive activities.
This course may not be repeated for credit.

Hours

  • H(3-0)

Prerequisite(s)

  • Successful completion of 14 full-course equivalents including Marketing 317.

Corequisite(s)

  • Marketing 465.

Sections

This course will be offered next in Winter 2015.
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