University of Calgary

BTMA 467 - e-Business - Fall 2016

Role, management and use of information technologies to enable a range of organizational and business relationships, models and strategies. Topics include developing an IT strategy; digital marketing; customer relationship management (CRM); supply chain management (SCM); planning, developing, and maintaining websites cloud computing; IT platforms; legal, privacy, and security issues; and information technologies for facilitating the use of data, knowledge, and multimedia.
This course may not be repeated for credit.

Hours

  • H(3-0)

Prerequisite(s)

  • Admission to the Haskayne School of Business and Business Technology Management 317. Also known as: (formerly Management Information Systems 467)

Sections

This course will be offered next in Fall 2017.
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