University of Calgary

MKTG 317 - Foundations of Marketing - Fall 2016

An introductory marketing course designed for management students to introduce the principles and practices of marketing. Topics will cover basic marketing concepts, societal issues, and the decision-making process of marketers in developing marketing strategies and plans. The focus of the course will be on the implementation of specific product, pricing, distribution and communication strategies for specific market situations.
This course may not be repeated for credit.

Hours

  • H(3-3T)

Prerequisite(s)

  • Admission to the Haskayne School of Business and successful completion of 5 full-course equivalents including Business and Environment 291 or Strategy and Global Management 217.

Sections

  • LEC 1W 12:00 - 14:45
    LEC 3T 12:30 - 15:15
    LEC 4R 12:30 - 15:15
    Jack Kulchitsky
    LEC 5T 12:30 - 15:15
    Jack Kulchitsky
    LEC 6R 12:30 - 15:15
    TUT 1T 18:30 - 21:15
    TUT 3T 18:30 - 21:15
    TUT 4T 18:30 - 21:15
    TUT 5T 18:30 - 21:15
    TUT 6T 18:30 - 21:15
This course will be offered next in Winter 2017.
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