University of Calgary

MKTG 341 - Introduction to Marketing - Spring 2017

An introductory marketing course designed for non-Management students to introduce the broad principles and practices of marketing from both an organizational and societal perspective. Topics will cover basic marketing concepts, societal issues, and the decision process of marketers in developing, pricing, promoting and distributing their products.
This course may not be repeated for credit.

Hours

  • H(3-0)

Notes

  • Not available for credit towards the Bachelor of Commerce degree. Preference in enrolment is given to students who have declared a Management and Society Minor.

Antirequisite(s)

  • Credit for Marketing 341 and 317 will not be allowed.

Sections

This course will be offered next in Fall 2017.
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