University of Calgary

MKTG 433 - Business-To-Business Marketing - Winter 2018

Marketing management and theory applied to the purchase of products and services by organizations. Topics include industrial market dynamics, organizational buying behaviour, relationship development, technology, and the importance of innovation.
This course may not be repeated for credit.

Hours

  • H(3-0)

Prerequisite(s)

  • Admission to the Haskayne School of Business and Marketing 317.

Sections

This course will be offered next in Winter 2019.
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