University of Calgary

Simon Hudson

  • Professor (ended on Jan 4, 2010)

Currently Teaching

Not currently teaching any courses.




Dr Simon Hudson is a Professor in Tourism and Marketing. He has held previous academic positions at two universities in England, and has worked as a visiting professor in the U.S., Austria, Switzerland, Spain, Fiji, New Zealand, and Australia. Prior to working in academia, Dr. Hudson spent several years working in the tourism industry in Europe. He received his undergraduate degree in England and his MBA from California.

Dr Hudson’s teaches at both undergraduate and MBA level, and his specialist areas are tourism marketing, international tourism, marketing communications, and services marketing. He has been nominated twice for Student Union teaching excellence awards.

Dr Hudson is an active researcher and has won a number of grants and research awards. He has nearly 40 refereed journal articles and over 20 book chapters to his name, and has also written four books. His first, written in 2000 called Snow Business, was the first book to study the international ski industry, and Sports and Adventure Tourism was published by Haworth in 2003. His third book, Marketing for Tourism and Hospitality: A Canadian Perspective, has sold over 5,000 copies, and is now in the second edition. His most recent book, called Tourism and Hospitality Marketing: A Global Perspective was published by Sage in 2008. The marketing of tourism is the focus of his research, and he is known worldwide for his work on ski tourism and film tourism.
Outside of the University, Dr Hudson sits on a number of editorial boards for journals and is also an active member of the community participating on many committees and industry boards at a volunteer level. He is regularly interviewed by the media to discuss his research. He has been invited over 25 times to international conferences as a keynote speaker and has the reputation for being an inspiring and dynamic presenter.

Research and Publications
Hudson, S. (2008) Tourism and Hospitality Marketing: A Global Perspective. Sage, London.

Hudson, S. (2004) Marketing Tourism & Hospitality in Canada. Nelson Thomson Learning, Toronto.

Hudson, S. (Ed.) (2002) Sport and Adventure Tourism.The Haworth Press Inc: Binghamton, NY.

Hudson, S. (2000) Snow Business: A Study of the International Ski Industry. The Continuum International Publishing Group: London.

Hudson, S. (2007) To Go Or Not To Go? Ethical Perspectives on Tourism in an ‘Outpost of Tyranny.' Journal of Business Ethics .

Hudson, S., Hudson, D. & Peloza, J.(2007) "Meet The Parents: A Parents' Perspective on Product Placement in Children's Programming". Journal of Business Ethics.

Hudson, S., & Hudson, D. (2006) "Branded Entertainment: A New Advertising Technique, or Product Placement in Disguise?," Journal of Marketing Management, 22(5-6), pp 489-504.

Hudson,S., & Ritchie, J.R.B. (2006)
"Promoting Destinations via Film Tourism: An Empirical Identification of Supporting Marketing Initiatives." Journal of Travel Research, 44(4), pp 1-10.

Hudson, S. & Miller, G. (2005) "The Responsible Marketing of Tourism: The Case of Canadian Mountain Holidays." Tourism Management.

Hudson, S., Hudson, P., & Miller, G.A. (2004) "The Measurement of Service Quality in the UK Tour Operating Sector: A Methodological Comparison". Journal of Travel Research, 42(3), pp 305-312.

Beedie, P., & Hudson, S. (2003) "Emergence of Mountain-Based Adventure Tourism" Annals of Tourism Research, 30(3), pp 625-643.



  • MBA
    California State University, 2012
  • PhD
    University of Surrey, 2012
  • BA
    Brighton Polytechnic, 2012
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