University of Calgary

Carly Drake

  • Doctoral Student
  • Doctoral Student [MKTG]

Currently Teaching

Not currently teaching any courses.

Previous Academic Degrees, Research Interests, Current Projects

Previous Academic Degrees

Bachelor of Journalism and Political Science (BJ) - Carleton University (2010)
Master of Arts in International Development Studies (MA) - Dalhousie University (2012)

Research Interests and Expertise

  • Gender, identity, and the body in consumer culture and marketing communication
  • Consumer well being and critical marketing
  • Qualitative methods
  • Poststructuralist theoretical perspectives

Current Projects

  • Female athletes' engagement with images of the body in fitness advertising 
  • Consumer interpretations and evaluations of product gender
  • Bodily autonomy in the service sector

Research Contributions

Peer-Reviewed Publications

Drake, C., & Radford, S. (2018). [Softly assembled] gender performance through products: Four practices responding to masculine and feminine codes in product design. In A. Venkatesh, S. Cross, C. Ruvalcaba & R. Belk (Eds.), Consumer Culture Theory (Research in Consumer Behavior, Volume 19). Bingley, UK: Emerald.

Kano, L., Verbeke, A., & Drake, C. (2015). The multinational head office as a joint value orchestrator: Managing the global factory. In R. van Tulder, A. Verbeke & R. Drogendijk (Eds.), The Future of Global Organizing (Progress in International Business Research, Volume 10) (p. 315-340). Bingley, UK: Emerald.

Drake, C., & Gahagan, J. (2015). Working “upstream”: Why we shouldn't use heterosexual women as health promotion change agents in HIV-prevention interventions aimed at heterosexual men. Health Care for Women International. Advance online publication. doi:10.1080/07399332.2015.1005305

Gahagan, J., Jason, T., & Pender, C. (2011). Promoting adolescent males’ health: Utilization of school-based youth health centers in Nova Scotia, Canada. Journal of Community Medicine & Health Education, 2(1). doi:10.4172/jcmhe.1000112

Name of Supervisor

Curriculum Vitae

Current Studies

  • Doctoral Student
    Degree: Doctor of Philosophy
    Supervisor: Scott Radford
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Haskayne School of Business

Main Campus:
Scurfield Hall,
2500 University Dr NW,
Calgary, AB T2N 1N4

Downtown Campus:
6th Floor, 906 8th Avenue SW,
Calgary, AB T2P 1H9

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