University of Calgary

Carly Drake

  • Doctoral Student
  • Research Assistant
  • Doctoral Student [MKTG]

Currently Teaching

Not currently teaching any courses.

Previous Academic Degrees, Research Interests, Current Projects

Previous Academic Degrees

Bachelor of Journalism and Political Science (BJ) - Carleton University (2010)
Master of Arts in International Development Studies (MA) - Dalhousie University (2012)

Research Interests

Gender, identity, the body, sport, advertising, consumer culture, critical marketing, qualitative methods

Current Projects

  • Consumer interpretations and evaluations of product gender
  • Bodily autonomy in the service sector
  • Female athletes' engagement with representations of the body in fitness advertising 

Research Contributions


Drake, C., & Radford, S. (Forthcoming). [Softly assembled] gender performance through products: Four practices responding to masculine and feminine codes in product design. In A. Venkatesh, S. Cross, C. Ruvalcaba & R. Belk (Eds.), Consumer Culture Theory (Research in Consumer Behavior, Volume 19). Bingley, UK: Emerald.

Kano, L., Verbeke, A., & Drake, C. (2015). The multinational head office as a joint value orchestrator: Managing the global factory. In R. van Tulder, A. Verbeke & R. Drogendijk (Eds.), The Future of Global Organizing (Progress in International Business Research, Volume 10) (p. 315-340). Bingley, UK: Emerald.

Drake, C., & Gahagan, J. (2015). Working “upstream”: Why we shouldn't use heterosexual women as health promotion change agents in HIV-prevention interventions aimed at heterosexual men. Health Care for Women International. Advance online publication. doi:10.1080/07399332.2015.1005305

Gahagan, J., Jason, T., & Pender, C. (2011). Promoting adolescent males’ health: Utilization of school-based youth health centers in Nova Scotia, Canada. Journal of Community Medicine & Health Education, 2(1). doi:10.4172/jcmhe.1000112

Conference Presentations

Drake, C., & Radford, S. K. (2017). Gender as a soft assembly: A dynamic systems theory approach to understanding consumers' experiences with gender identity and product gender. Paper presented at the Consumer Culture Theory Conference, Anaheim, CA.  

Drake, C., & Radford, S. K. (2017). Gender performance through the body: A hermeneutic exploration of learning within the hair industry. Paper presented at the 13th annual Graduate Student Research Symposium, Calgary, AB.

Drake, C., & Radford, S. K. (2016). Portrayals of women in advertising: Reconciling instrumental and ethical perspectives. Paper presented at the 41st annual Macromarketing Conference, Dublin, Ireland. 

Drake, C., & Radford, S. K. (2016). The influence of gender identity on evaluations of products designed for the stereotypical man and woman. Paper presented at the 12th annual Graduate Student Research Symposium, Calgary, AB.

Radford, S. K., & Drake, C.  (2015). Making the human brand: American Idol and the modern manufactured celebrity. Poster presented at the American Marketing Association’s Summer Marketing Educators’ Conference, Chicago, IL.

Pender, C. (2013). Cowboy hats and business suits: The case of multiculturalism in Calgary. Paper presented at the 15th National Metropolis Conference, Ottawa, ON. 

Pender, C. (2013). Calgary’s professional newcomer women: Building careers and lives in a thriving economy. Paper presented at the 15th National Metropolis Conference, Ottawa, ON. 

Pender, C. (2012). Beyond buzzwords: The case of women’s “empowerment” in HIV-prevention interventions. Paper presented at the Tenth Year at the Crossroads: Health Research of the New Millennium conference, Halifax, NS. 

Pender, C. (2012). Immigrant women in the food sector: A study of ethnic entrepreneurship in Halifax. Paper presented at Immigrant Women in Atlantic Canada: A Research Symposium, Halifax, NS. 

Name of Supervisor

Current Studies

  • Doctoral Student
    Degree: Doctor of Philosophy
    Supervisor: Scott Radford
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Haskayne School of Business

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