University of Calgary

Houston Peschl

  • Instructor
  • Faculty [ENTI]


Houston Peschl, MBA.

Founding Partner of Creating Eudaimonia.

Instructor of Entrepreneurship, Innovation, and Sustainable Development at the Haskayne School of Business

Houston started his entrepreneurial journey in the town of Canmore, Alberta at the age of 13.. What has followed are many successful ventures and investments in the start up community. He is now following his passion to develop innovative methods of teaching Entrepreneurial Thinking at the Haskayne School of Business.

Currently his research is focused on the Scholarship of Teaching and Learning, where he has developed an Open Educational Resource to teach Entrepreneurial Thinking at scale, and it is called Failing Forward. This resource includes 18 custom developed experiential exercises, which are the foundation of the flipped classroom experience. Houston believes that through the free Open Educational Resource, more instructors and students can access this resource to train the 7 skills of Entrepreneurial Thinking: Problem Solving, Problem Solving, Creativity with limited available means, Comfortable with uncertainty, Failing forward, Empathy – perspective taking, Responding to feedback, and Team Dynamics and Team Development.

As former Director of Operations and Sustainability of DIRTT Environmental Solutions, Houston mentored under serial entrepreneur Mogens Smed. Houston helped scale operations across North America, developed a comprehensive social and environmental sustainability program to demonstrate the benefits of innovative operational process improvement, cultural change, and green procurement strategies to create a competitive advantage. During this time at DIRTT, he also was recognized as Avenue Magazines Top 40 under 40 in 2013.  

After leaving DIRTT, Houston co-founded Creating Eudaimonia; a firm dedicated to building capacity to start ups and small companies across Canada. He led multiple Alberta companies to become B Corp Certified, the most rigorous social enterprise certification globally. He is continually involved with B Corp to promote and advance the public policy for Benefit Corporations across North America.

Houston is a full time Instructor at Haskayne School of Business and created an “Entrepreneurial Thinking” course that is a required course for all 800 business undergrads. Out of this course there has been a dozen students who have started companies, through Houston’s mentorship. He also teaches entrepreneurial concepts at the School of Medicine, and Engineering. Houston also teaching the MBA and Executive MBA students Strategies in Sustainability.

To date Houston has published 7 articles for the Globe and Mail on sustainability, entrepreneurship, and leadership. 2 Ivey Case Studies, and presented his research at multiple international conferences,

When Houston is not working, he is training his Arabian horses for International ultra-endurance horse races and show jumping competitions.  In 2016 Houston and his wife, Rosalynn, won the Canadian National Endurance Championships on their Arabian Geldings Flex and Gambler.


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Haskayne School of Business

Main Campus:
Scurfield Hall,
2500 University Dr NW,
Calgary, AB T2N 1N4

Downtown Campus:
6th Floor, 906 8th Avenue SW,
Calgary, AB T2P 1H9

Haskayne Directory