University of Calgary

J.R. Brent Ritchie

  • Professor Emeritus of Marketing & Tourism
  • Faculty - Bachelor of Hotel & Resort Management
  • Faculty [TOUR]

Currently Teaching

Not currently teaching any courses.

Research Interests




Dr. J.R. Brent Ritchie holds a BSc as well as an MSc from Queen's University, and a PhD from the University of Western Ontario. He previously held teaching positions at l'Institut pour les Etudes des Methodes de Direction de l'Enterprise, Lausanne, Switzerland and at Université Laval, Québec before he came to the University of Calgary as assistant dean (Graduate Programs) in 1978. He was instrumental in the designation of the University of Calgary as a World Tourism Education and Research Centre in 1989. At the end of June 1994, he completed five year appointments as associate dean (Academic), (Research & Development), and (International Programs) in the Haskayne School of Business, and as director of the Division of International Business for the University's International Centre. In 1995, he became the inaugural holder of the University of Calgary's Professorship in Tourism Management.

Dr. Ritchie teaches at the graduate and undergraduate levels and is especially interested in the PhD program in Tourism Management.

His ongoing research interests include the study of travel destination images, tourism policy, planning and development, managing quality service in tourism, enhancing productivity and competitiveness in the industry and managing the tourism impact of such mega-events and attractions as the XV Olympic Winter Games and world expositions. His current active research focuses on destination vision management, and the development of Indices of Competitiveness, Sustainability and Progress for National and 'City State' destinations.

Research and Publications

Refereed Journal Articles:

Kim, Jong-Hyeong, J.R. Brent Ritchie and Bryan McCormick. Development of a Scale to Measure Memorable Tourism Experiences. Journal of Travel Research, Vol. 51, No. 1, pg 12-25, 2012.

 Zhao, Weibing, J.R. Brent Ritchie, and Charlotte Echtner. Social Capital and Tourism Entrepreneurship. Annals of Tourism Research, Vol. 38, No. 4, pg 1570-1593, 2011.

Kim, Jong-Hyeong, J.R. Brent Ritchie, and Vincent Tung. The Effect of Memorable Experience on Behavioural Intentions in Tourism: A Structural Equation Modeling Approach. Tourism Analysis, Vol. 15, No. 6, pp 637-648, 2010.

Bornhorst, Tom, J.R. Brent Ritchie, and Lorn Sheehan. “Determinants of Tourism Success for DMOs and Destinations: An Empirical Examination of Stakeholders’ Perspectives.” Tourism Management, Vol. 51, No. 5, pg 572-589, 2010.

Ritchie, J.R. Brent, Carlos Mario Amaya Molinar, and Douglas C. Frechtling. “Impact of the Economic Crisis on Tourism: Foundations of the Crisis: A North American Perspective.” Journal of Travel Research, Vol. 49, No. 1, pp. 5-15, 2010.

Ritchie, J.R. Brent, and Simon Hudson. “Understanding and Meeting the Challenges of Consumer/Tourist Experience Research.” International Journal of Tourism Research, Vol. 11, No. 2, pp. 111-126, 2009.


Goeldner, Charles R. and J.R. Brent Ritchie. Tourism: Principles, Practices and Philosophies, (12 Edition). New York: John Wiley & Sons, 2012

Morgan, Michael, Peter Lugosi, and J.R. Brent Ritchie (eds). The Tourism and Leisure Experience: Consumer and Management Perspectives. Bristol, UK: Channel View Publications, 2010.

Ritchie, J.R. Brent and Geoffrey I. Crouch. The Competitive Destination: A Sustainable Tourism Perspective. Oxon, UK: CABI Publishing, 2003.

Ritchie, J.R. Brent and Charles R. Goeldner.
 Tourism and Hospitality Research: A Handbook for Managers & Researchers (2nd Edition) New York: John Wiley & Sons, 1994.

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