University of Calgary

Jaana Woiceshyn

  • Director - Graduate Thesis Program
  • Professor
  • Faculty [SGMA]


Strategy & Global Management


Jaana Woiceshyn holds a BBA and an MBA from the Helsinki School of Economics and Business Administration (now Aalto University Business School), and a PhD from the Wharton School,  University of Pennsylvania. Prior to her academic career, Jaana  was involved in operating a small business in Finland and worked for a consulting firm in Calgary. She teaches strategic management and business ethics to undergraduate, MBA and Executive MBA students at the Haskayne School, and has taught as a visiting professor in Finland and Taiwan. She has also given seminars on these subjects to various business audiences, including the Directors’ Program at Haskayne.

Jaana Woiceshyn's research focuses on managerial cognition and decision making, including ethical decision making, and the role of innovation in firms' strategy and performance. With expertise in qualitative methods, she has studied adoption of technological innovations in the graphic arts industry, product innovation in biotechnology firms, and implementing innovation in the health care sector.  She  has also studied adoption of technological innovations by oil and gas companies and their integrative capability and value creation, as well as decision making of effective CEOs.

Jaana's research in business ethics focuses on ethical decision making and its role in firms' performance, which is also the theme of her book, How to Be Profitable and Moral (Hamilton Books, 2012). Her current projects include implementing change in health care, cognitive integration as the microfoundation of firms' strategy, and knowledge production in business schools.

Jaana's work has been published in such journals as Organization Studies,  Long Range Planning, Industrial and Corporate Change, Journal of Organizational Behaviour, Academy of Management Perspectives, Journal of Business Ethics, Business Ethics Quarterly, and Health Care Management Review, among others.

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Haskayne School of Business

Main Campus:
Scurfield Hall,
2500 University Dr NW,
Calgary, AB T2N 1N4

Downtown Campus:
6th Floor, 906 8th Avenue SW,
Calgary, AB T2P 1H9

Haskayne Directory