University of Calgary

James Agarwal

  • Professor
  • Faculty [MKTG]




Dr. James Agarwal holds the Haskayne Research Professorship and is Full Professor of Marketing at the Haskayne School of Business, University of Calgary, Canada. He received his PhD in Marketing (Minor in Statistics) from Georgia Institute of Technology (Georgia Tech), USA. Previously, he served as the CCAL Research Fellow (2013-2016), Research Director (2013-2015), and Area Chair (2002-2005) of the Marketing Area at the Haskayne School of Business. He is listed in Canadian Who’s Who, University of Toronto Press and Marquis Who’s Who in America. In 2017, he received the Albert Nelson Marquis Lifetime Achievement Award from Marquis Who’s Who.

James enjoys teaching with passion and teaches at all three levels: Undergraduate, MBA, and PhD. He has taught Undergraduate and MBA courses in International Marketing, Consumer Behavior, Marketing Research, Research Methodology, and Strategic Marketing and PhD courses in Multivariate Statistical Analysis and Marketing Theory. He has taught Marketing courses and/or seminars as Visiting Professor in Australia, Austria, Canada, India, Iran, Peru, Singapore, Spain and USA.

James’ research interests are in the following broad areas: (1) International & Global Marketing (e.g., Internationalization of Firms, Cross-Cultural Marketing Research, International Services Marketing, Emerging Economies, Country of Origin Effects, and Trading Blocs); (2) Marketing Ethics & Justice (e.g., Organizational & Stakeholder Ethical Theories, Ethical Climate, Consumer Privacy Issues, Justice Theories, Self-Construal, Moral Self, and Relationship Marketing); and (3) Marketing Research & Methodology (e.g., Applied Multivariate Statistical Methods, Conjoint Analysis, Structural Equation Modeling (SEM), Psychometric Theory, and Cross Cultural Research Methodology).

James has published over 50 papers in major refereed journals, proceedings, and book chapters including Advances in Consumer Research, Customer Needs and Solutions, Information Systems Research, International Marketing Review, Journal of Business Ethics, Journal of Business Research, Journal of Business & Industrial Marketing, Journal of International Marketing, Journal of Marketing Research, Management International Review, Psychology & Marketing, Review of Marketing Research, and several others. In addition, he has presented research papers in about 70 national and international conferences in 20 countries. He sits on the editorial review board of several journals including Journal of International Marketing and International Marketing Review. He has edited two books in ‘Research Methodology: Conjoint Analysis, Multidimensional Scaling & Related Techniques’ (Sage Publication, 2011) and ‘Emerging Issues in Global Marketing: A Shifting Paradigm’ (Springer, forthcoming 2018).

James has received several best paper awards including: the William R. Darden Best Paper Award in Research Methodology, the Hans B. Thorelli Best Paper Award in International Marketing, Best Paper Awards in Customer Relationship Management and Branding & Brand Management Tracks granted by the American Marketing Association. He has been listed in the Top 10 ‘Most Cited Faculty’ at the Haskayne School of Business (Google Citation: 4000+). In 2005, James was listed in Most Prolific Scholars in International Business (IB) Research (Top 5 Percent) compiled by Cavusgil, Griffith, and Xu (2005), Michigan State University. He was also listed in Most Prolific Scholar in International Business (IB) Research for articles published in International Marketing Review (Top 5 Percent) for the period 1996-2006 by Xu, Yalcinkaya, and Seggie (2008), published in Asia Pacific Journal of Management. He has received several other honors, awards, recognitions, and research grants during his tenure. He is a member of the American Marketing Association, Academy of International Business, and the Academy of Marketing Science.   

Copies of most of James’ papers may be found in the University of Calgary Digital Repository at and searching under his name.


Selected Publications:

1. Agarwal, James, Madelynn Stackhouse, and Oleksiy Osiyevskyy (2017), “I Love That Company: Look How Ethical, Prominent, and Efficacious It Is: A Triadic Organizational Reputation (TOR) Scale,” Forthcoming, Journal of Business Ethics.

2. Agarwal, James, Osiyevskyy, Oleksiy, and Percy M. Feldman (2015), “Corporate Reputation Measurement: Alternative Factor Structures, Nomological Validity, and Organizational Outcomes” Journal of Business Ethics, Volume 130, Issue 2, pp. 485-506.

3. Agarwal, James, Wayne S. DeSarbo, Naresh K. Malhotra, and Vithala R. Rao (2015), “An Interdisciplinary Review of the Research in Conjoint Analysis: Recent Developments and Directions for Future Research,” Customer Needs and Solutions, Volume 2, Issue 1, pp. 19-40.

4. Agarwal, James, Naresh K. Malhotra, and Ruth N. Bolton (2010), “A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality,” Journal of International Marketing, Volume 18, Issue 3, September, pp. 18-40.

5. Agarwal, James, David C. Malloy, and Ken Rasmussen (2010), “Ethical Climate in Government and Nonprofit Sectors: Public Policy Implications for Service Delivery,” Journal of Business Ethics, Volume 94, Issue 1, June, pp. 1-21. (Lead Article).

6. Agarwal, James and Naresh K. Malhotra (2005), “An Integrated Model of Attitude and Affect: Theoretical Foundation and an Empirical Investigation,” Journal of Business Research, Volume 58, Issue 4, April, pp. 483-493.

7. Malhotra, Naresh K., Sung S. Kim, and James Agarwal (2004), “Internet Users’ Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model,” Information Systems Research, Vol. 15, Issue 4, December, pp. 336-355.

8. Malhotra, Naresh K., James Agarwal, and Francis M. Ulgado (2003), “Internationalization and Entry Modes: A Multi-Theoretical Framework and Research Propositions,” Journal of International Marketing, Vol. 11, Issue 4, pp. 1-31 (Lead Article). Winner of the Hans B. Thorelli Best Paper Award.

Curriculum Vitae


  • BComm
    St. Xavier's College
  • MBA
    Atlanta University
  • PhD
    Georgia Institute of Technology


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