University of Calgary

Mohammad Farrokhi

  • Doctoral Student
  • Graduate Assistant Research - SoTL - S. Radford
  • Sessional Instructor
  • TA-04-REAL-757-F-2018-Grace Lui
  • Doctoral Student [MKTG]

Previous Academic Degrees and Research Focus

MBA, Sharif University of Technology, Tehran, Iran
BSc in Electrical Engineering, University of Tehran, Tehran, Iran
Research focus: Branding, Customer-Based Brand Equity, New Product Development and Innovation, Consumer Behavior

Publications, Working Papers, Work in Progress Name of


Name of Supervisor

Current Studies

  • Doctoral Student
    Degree: Doctor of Philosophy
    Supervisor: Scott Radford
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Haskayne School of Business

Main Campus:
Scurfield Hall,
2500 University Dr NW,
Calgary, AB T2N 1N4

Downtown Campus:
6th Floor, 906 8th Avenue SW,
Calgary, AB T2P 1H9

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