Tourism Management and Marketing (TRMK)
The increasing economic significance and value of the tourism industry continues to open up new careers and provides exceptional opportunities for graduates.
What can I do with a Tourism Management & Marketing Concentration?
TRMK Concentration Courses
Students declaring a Tourism Management & Marketing Concentration must take the following 6 courses:
REQUIRED:
TOUR 419
Tourism Marketing
TOUR 449
Policy, Planning and Research in Tourism
TOUR 4XX*
MKTG 465
Marketing Research
MKTG 4XX
MKTG 4XX
*Except TOUR 409 which is not for credit in the BComm Program.
Students are advised to complete TOUR 309 (Introduction to Leisure, Tourism, and Society ) as this course is a prerequisite to the TOUR courses they will be taking in this concentration.
Please refer to the University of Calgary Calendar for a description of these courses and their prerequisites.