Katherine White

Dr. Kate White is associate professor of marketing at the Haskayne School of Business. Kate completed her PhD at the University of British Columbia, her M.A. at the University of Waterloo, and her B.A. at Simon Fraser University. She has previously held teaching positions at both Simon Fraser University and the University of British Columbia.

Kate’s current teaching interests include principles of marketing, undergraduate buyer behavior, and MBA buyer behavior.

Kate is interested in the application of social psychology to understanding consumer behavior. Her research projects include how social factors, mood states, and other situational variables affect consumer attitudes and choices. Other current research interests include social/health marketing and corporate social responsibility.
Kate recently received the Dean’s Award for Outstanding New Scholar and has been identified as “Young Scholar” by the Marketing Science Institute. This latter honour is given to young academics identified as potential leaders of the next generation of marketing researchers. Her published work has appeared in top tier refereed journals such as Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Journal of Experimental Social Psychology, and Journal of Cross-Cultural Psychology. In addition, her work has been presented at over thirty national and international conferences.

Examples of Research and Publications:

White, Katherine, Rhiannon MacDonnell, and Darren W. Dahl (forthcoming) “It’s the Mindset that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors Over the Long-Term,” Journal of Marketing Research.

White, Katherine and John Peloza (2009) “Self-Benefit Versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support,” Journal of Marketing, 73 (4), 109-124.

White, Katherine and Chelsea Willness (2009), “Consumer Reactions to Decreased Usage
Messages: The Role of Elaborative Processing,” Journal of Consumer Psychology, 19(1), 73-87.

White, Katherine and Darren W. Dahl (2007), “Are all Outgroups Created Equal? Consumer Identity and Dissociative Influence,” Journal of Consumer Research, 34 (4), 525-536.

Argo, Jennifer J., Katherine White, and Darren W. Dahl (2006), “Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information,” Journal of Consumer Research, 33 (2), 99-114.

White, Katherine and Darren W. Dahl (2006), “To Be or Not Be: The Influence of Dissociative Reference Groups on Consumer Preferences,” Journal of Consumer Psychology, 16 (4), 404 413.

• Courses