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Tourism Management and Marketing (TRMK)

Submitted by yayoi.moriguchi on Sat, 03/14/2015 - 11:29am

The tourism industry is diverse and includes many sectors: accommodation, transportation, food & beverage, attractions, events & conferences, adventure tourism, travel trade, and tourism services. The Tourism and Hospitality concentration integrates general management concepts with the professional knowledge that is required by the tourism and hospitality industry. Graduates acquire knowledge and skills in communication, research, analysis, problem solving, and organization. These abilities will prepare them for professional management careers in the expanding tourism industry in both private sector businesses and public sector organizations.

The University of Calgary is internationally renowned for its expertise in the area of tourism and hospitality management. In 1989 it was designated a "World Tourism Education Centre" by the United Nations World Tourism Organization (UNWTO). In 2005, the School's BHRM Program was "TedQual Certified" by the UNWTO in recognition of the programs quality. To compliment this recognition, the School's PhD Program in Tourism Management is now first (to date) and only PhD program in the world to receive UNWTO certification.

The Tourism and Marketing concentration allows students to blend knowledge about tourism, hospitality and marketing together. The increasing economic significance and value of the tourism industry continues to open up new careers and provides exceptional opportunities for graduates.

Students declaring a Tourism Management & Marketing (TRMK) Concentration must take a required six courses. Please refer to the University of Calgary Calendar for a description of these courses and their prerequisites.


Students must achieve a minimum grade of 'C' in:

  • TOUR 309
  • MKTG 317

Students must maintain a C- grade in all concentration courses
after above prerequisite course(s).

Nature of Work and Types of Jobs

Market Research Analyst

  • gather data and study statistics to determine potential sales opportunities
  • devise methods and procedures to assess consumer preferences

Public Relations Coordinator

  • Maintain promotional materials, including photos, videos, press kits, and press releases
  • Assist in handling media requests, working closely with the Public Relations Director
  • Coordinate bureau communications projects, programs and tasks

Hotel General Manager

  • Oversee the Executive committee including food and beverage, housekeeping, engineering, sales and marketing
  • Coordinate with corporate management and/or property owners on strategic planning for the hotel

Positions Obtained by Recent Grads

  • Airport Brand Manager
  • Assistant Human Resource Manager (Hotel)
  • Convention Centre CEO
  • Cultural Representative
  • Director of Research (Consulting Firm)
  • Front Desk Agent (Hotel)
  • Guest Service Representative (Resort)
  • Human Resource/Payroll Assistant (Hotel)
  • Marketing Assistant (Airline)
  • Marketing & Public Relations Assistant (Attraction)
  • Night Auditor (Hotel)
  • Operations Assistant (Charter Tour Co.)
  • Research Analyst (Government)

Student Club

Tourism and Hospitality Undergraduate Society (THUS)
For more information, please send an e-mail to:


Phone: 403-220-3998