University of Calgary

MKTG 431 - Retail Management - Fall 2018

A strategic approach to the retail industry. Managing the retail operation, including site selection, store design, consumer behaviour in retail situations, buying, inventory management, and visual merchandising. The role of retailing in the global economy.
This course may not be repeated for credit.

Hours

  • H(3-0)

Prerequisite(s)

  • Admission to the Haskayne School of Business and Marketing 317.

Sections

  • LEC 1MW 11:00 - 12:15
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