University of Calgary

MKTG 483 - Buyer Behaviour - Spring 2013

Study of factors influencing buyer decision making and purchase behaviour. Topics include buyer motivation, personality, learning, and attitudes as well as the influence of culture, social class, groups, and situational contexts on buyers.
This course may not be repeated for credit.

Hours

  • H(3-0)

Prerequisite(s)

  • Marketing 317.

Sections

  • LEC 20TR 18:00 - 20:45
This course will be offered next in Winter 2014.
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