University of Calgary

MKTG 601 - Marketing Management - Winter 2016

An introductory course on marketing management with an emphasis on marketing concept as the focus of business strategy. The decision variables as well as functional frameworks used by marketing managers are emphasized by concentrating on the relationship between business and consumers.
This course may not be repeated for credit.

Hours

  • H(3-0)

Sections

This course will be offered next in Spring 2016.
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