University of Calgary

MKTG 735 - Marketing Communications - Winter 2016

Evaluation of strategic roles of a variety of communication disciplines - such as advertising, direct response advertising, sales promotion and public relations - and how companies combine those disciplines to provide clarity, consistency, and maximum impact.
This course may not be repeated for credit.

Hours

  • H(3S-0)

Prerequisite(s)

  • Marketing 601.

Sections

Powered by UNITIS. More features.