University of Calgary

MKTG 317 - Foundations of Marketing - Winter 2018

An introductory marketing course designed for management students to introduce the principles and practices of marketing. Topics will cover basic marketing concepts, societal issues, and the decision-making process of marketers in developing marketing strategies and plans. The focus of the course will be on the implementation of specific product, pricing, distribution and communication strategies for specific market situations.
This course may not be repeated for credit.

Hours

  • H(3-3T)

Prerequisite(s)

  • Admission to the Haskayne School of Business and successful completion of 5 full-course equivalents including Business and Environment 291 or Strategy and Global Management 217.

Sections

  • LEC 1M 12:00 - 14:45
    LEC 2W 12:00 - 14:45
    LEC 3T 12:30 - 15:15
    Jack Kulchitsky
    LEC 4R 12:30 - 15:15
    LEC 5W 18:30 - 21:15
    Jack Kulchitsky
    TUT 1T 18:30 - 21:15
    TUT 2T 18:30 - 21:15
    TUT 3T 18:30 - 21:15
This course will be offered next in Spring 2018.
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