University of Calgary

MKTG 653 - Buyer Behaviour - Winter 2022

Study of factors influencing buyer decision-making processes and purchase behaviours, with implications for marketing practice.
This course may not be repeated for credit.

Hours

  • (3-0)

Prerequisite(s)

  • Marketing 601. Also known as: (formerly Marketing 761)

Sections

This course will be offered next in Winter 2023.
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