Examination of specific digital strategies, tactics and platforms to understand the concepts of digital and interactive marketing. Topics include social media, user-generated content, mobile marketing and display advertising.
This course may not be repeated for credit.
Prerequisite(s)
- Admission to the Haskayne School of Business and Marketing 317.
Antirequisite(s)
- Credit for Marketing 475 and Marketing 559.02 will not be allowed.
Sections
This course will be offered next in
Winter 2024.