Logos

Beyond our new bold, modern typeface, you’ll note an interesting design detail on the “H” of Haskayne. The orange pinnacle isn’t just intended for stronger visual impact – it’s deliberate and tells a bigger story. The “H” illustrates the transformation of a lowercase “h” into an uppercase one, reflecting growth, mentorship and the connection between today and the future.

When using the Haskayne logo, ensure the UCalgary logo is present or use the logo lockup. Both logos will be present on items including: business cards and letterhead, news releases, donor proposals, community report, the Haskayne website, advertising, events and recruitment tables.

UCalgary logo guidelines

Download:

Black only: PNG | EPS

White only: PNG | EPS

When using the HSB logo, please ensure there is a UCalgary logo present somewhere. For example, there may be an HSB logo at the top of a banner and the UCalgary logo could sit at the bottom of the banner. When the space is limited such as swag, the HSB logo alone is permitted. If you have questions on logo usage, please contact us.

Single Colour - black

Use for embroidery or application where only one colour is available.

Download: JPG | PNG | EPS

Single Colour - white

This logo can be placed on dark grey backgrounds.

Download: PNG | EPS

A minimum clear-space rule ensures the logo has clear visibility in application and to ensure the logo doesn’t get cropped in print.

The clear space around the logo is equal to the width of the letter H. Aligning partner logos should follow the clear-space rule, in this case using the width of the H.

The minimum width of the Haskayne logo is 1.25 inches for print media and 175 pixels for digital applications.
The minimum width of the Haskayne only logo on its own is 0.75 inches for print media and 72 pixels for digital applications. Anything smaller will degrade the typography in most printing scenarios.