2021 Social EnterPrize recipient
Aisle International (BC) is the recipient of the 2021 $100,000 Social EnterPrize from the Trico Charitable Foundation. Menstrual health may seem like an unexpected point of inspiration for a social enterprise, but Vancouver-based Aisle (formerly Lunapads) saw a powerful opportunity to impact not only sustainability but also social justice. Co-founders Madeleine Shaw and Suzanne Siemens set out to create a world-class collection of washable pads, period underwear, and menstrual cups in 1993. In 2000 they began a practice of donating products and funds to fight period poverty. Aisle became a certified B Corporation in 2012 and in 2020 became the first period care company to complete a comprehensive Life Cycle Analysis (LCA) of their products. Thanks to their efforts, over 30,000 individuals have been supported with product donations and over 250 million disposable pads and tampons have been diverted from landfills and waterways. Today Aisle continues to be a world leader at the forefront of menstrual equity for people of all sizes and genders.
Runners up for the Social EnterPrize, Living Works Education Inc. (AB), AccessNow (ON) and Alinker Inventions Inc. (BC) will also have a chance to receive the $25,000 POPular choice award voted on by Pivot on Purpose attendees on November 19, 2021.