Pivot on Purpose Case Competition

Doing well or doing good? There is way to do both. Business models can be used to effectively solve social problems. The Pivot on Purpose case competition is your opportunity to learn how to apply business skills and knowledge and the power of markets to pressing social problems – using a real organization for you to learn from and to help.

Join us for the Pivot on Purpose case competition centred on reimagining how business models can solve social problems. Benefits to participating in the Pivot on Purpose case competition:

  • Apply classroom knowledge
  • Gain unique experience for your resume
  • Challenge yourself
  • Compete against others in a fun environment
  • Meet students with a common interest in doing well by doing good
  • Connect with social entrepreneurs
  • Opportunity for the top three teams to earn a combined prize of $10,000!

The case competition will also give you access to the Pivot on Purpose (POP) Summit. Pivot on Purpose brings together social entrepreneurs from across Canada in a meaningful and transformative conversation and top social entrepreneurs are recognized through the Social EnterPrize, What’s Next YYC and NU Student awards. Learn more about the exciting line up of speakers and panelists.

After the case competition you can attend a panel with amazing and impactful leaders that started out as student social entrepreneurs and learn from their first-hand experiences.


How much will this cost?

It’s free!

And, the top three teams will earn a combined prize of $10,000!


In the spirit of being accessible and promoting the cross-Canadian participation, this case competition will be held virtually.


Students from any post-secondary institution may register.

Teams can register with up to 4 people.

If you don’t have a team, you can participate on your own or with permission from both parties, we can add you to another team.

Important Dates:

  • October 7: Registration Opens
  • October 18: Organization name released
  • November 4: Registration Closes
  • November 8: Learning Modules on Social Entrepreneurship released
  • November 17: Case released
  • November 18 & 19: POP Conference and Awards
  • November 20: Case Competition and student panel

Eden Full Goh, Mobot

Eden Full Goh is the Founder and CEO of Mobot, a mobile app testing solution powered by human-supervised, mechanical robots. Mobot’s 17-person team is backed by Primary Venture Partners, Newark Venture Partners, Bling Capital, RRE Ventures and Y Combinator (W19). Previously, Eden built products that spanned the energy, healthcare and government sectors at Palantir Technologies and Butterfly Network. Before dropping out to accept a Thiel Fellowship, she studied Mechanical Engineering and Computer Science at Princeton University. A daughter of brave refugees, Eden is proud to be Chinese-Canadian, born and raised in Calgary, Alberta. She founded SunSaluter, a global non-profit that has deployed an open-source solar panel tracker design in 19 countries, impacting 17,000+ people.

About Mobot: Mobot's mobile-centric solution to product development and quality assurance enables software engineering teams to ship faster and with more confidence. The team was inspired to build Mobot because they experienced firsthand how challenging it can be to build mobile app products. Building for the mobile experience requires thinking outside of the box to develop different tools and processes.

They believe in applying the same principles to building our company and team culture.

Paul Shumlich, Deepwater Farms

Paul Shumlich is the founder and CEO of Deepwater Farms. Deepwater Farms is an agricultural technology company specializing in controlled environment agriculture farming technology as well land based recirculating aquaculture. Deepwater Farms is also Alberta’s leading producer of baby greens and sea bass. They supply Calgary Co-op, Safeway, Sobeys, Community Natural Foods, Blush Lane Market, among others and over 100 restaurants across the province. They grow more than 100 tonnes of produce and fish per year.

About Deepwater Farms: We want to change the way Canadians eat by providing fresh food all year round. To do this, we’re going to expand the farm vertically and improve the growth rates of the plants and fish in the system. When this farm is complete, it will produce more than 2 tons of leafy greens each week, as well as 500 pounds of fish.

Emily Bland, SucSeed

About SucSeed: SucSeed first sprouted from Enactus Memorial, a team of student leaders who use the power of social entrepreneurship to create social action - at home and around the world. With international awards under their belts and more growth than a group of student volunteers could sustain, Emily Bland, Founder and SeedEO had the idea to transition SucSeed from a project to a business. Working with expert agriculturists and engineers, they developed a small-scale hydroponic system -- a soilless, nutrient-filled plant incubator -- to help struggling communities. Their hydroponic systems are feeding the future of Canada’s north and fighting food insecurity.

Patrick Chiu, NU Board

Patrick is a real estate professional who oversees and operates a real estate portfolio consisting of Residential Leasing, Commercial Leasing, Senior Living Leasing, and Opportunistic Investments. Being part of the Trico Group, Patrick is also involved with the Trico Charitable Foundation. His involvement has been working on the NU Community Board that provides funding and support to student social entrepreneurs and emerging leaders in the social impact space.

SmartICE is a community-based Work Integrated Social Enterprise (WISE) offering climate change adaptation tools and services that integrate Inuit knowledge of sea ice with monitoring technology. Their information contributes to more informed decisions for safer sea ice travel and supports community economic development such as outfitting and fisheries. By augmenting local knowledge and supporting traditional sea ice use, SmartICE also promotes Inuit culture, intergenerational learning, and community wellbeing.

Watch this video about SmartICE

Have more questions? Please email us at social.entrepreneur@haskayne.ucalgary.ca and we will be delighted to get back to you.