Marketing

The Marketing area at Haskayne strives to provide high quality experiential education for students alongside a vibrant research culture.

Our faculty publish in high quality marketing and related journals such as: Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Marketing Letters, Journal of Consumer Culture, Journal of the American Marketing Society, and the Harvard Business Review.  We currently support six PhD students within the area.

Teaching in the marketing area utilizes hands-on experiences, live case studies, team projects, and real world learning opportunities for students across a large variety of companies.