Business Technology Management

Academic Areas

Management Information Systems examines the use, management, and impact of information technologies on individuals, organizations, industries, the economy and society.

Spotlight on Research

How much to share with third parties? User privacy concerns and website dilemmas

Ram D Gopal, Hooman Hidaji, Raymond A Patterson, Erik Rolland, Dmitry Zhdanov

Publishers websites are increasingly presenting content and services that are not created and managed by the website administrators themselves, but are provided by other third parties. While third party content and services provide value and utility to website users, this comes at the cost of user information being shared with the third party. Privacy concerns surrounding information leakage have been growing rapidly. With increasing concerns regarding online privacy and information disclosure, it is important to understand the factors that affect the level of sharing between publisher websites and third parties. In this study, we propose a two-sided economic model that captures the interaction between the users, publisher websites, and third parties. Specifically, we focus on the effect of privacy concerns on the sharing behavior of the publisher website and the impact of users' privacy concerns on third party market concentration. We then analyze welfare aspects to provide insights on the impacts of industry regulations and policy on users, publisher websites, and third parties. We partially validate the model using an exploratory empirical analysis of publisher website third party sharing behavior and the structure of the industry. To the best of our knowledge, this study is among the first to analyze publisher website decision making in sharing user information with third parties.

This paper is published in MIS Quarterly (click here)

Faculty

Duy Dao

Duy Dao

Assistant Professor
Area of expertise:
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Catherine Heggerud

Catherine Heggerud

Instructor, Director – Master of Management Program 
Area of expertise: stakeholder engagement, organizational change management, strategic IT, leadership and change
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Hooman Hidaji

Hooman Hidaji

Assistant Professor
Area of expertise: economics of information systems, economics of information privacy, information systems security, ICT supply chains, and social network propagation
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Sharaz Khan

Sharaz Khan

Instructor
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Victoria L. Mitchell

Victoria L. Mitchell

Adjunct Associate Professor, Associate Professor Emerita 
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Malcolm Munro

Malcolm Munro

Professor Emeritus
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Ron Murch

Ron Murch

Senior Instructor Emeritus
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Barrie R. Nault

Barrie R. Nault

Distinguished Research Professor 
Area of expertise: Information Technology, Organizations and Markets, Business-to-Business Electronic Commerce, Incentives and Investments in Networks, Systems Engineering, Organizational Transformation, Management of Technology, Public Policy 
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Raymond A. Patterson

Raymond A. Patterson

Professor, Research Director 
Area of expertise: information systems, analytics, and quantitative decision and artificial intelligence technologies
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Cam (Cameron) Welsh

Cam (Cameron) Welsh

Senior Instructor
Area of expertise: business strategy development, high-performance team development, leadership, database development
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Jian (Ray) Zhang

Jian (Ray) Zhang

Assistant Professor 
Area of expertise: The information sharing in supply chains, Dynamic pricing, Large-scale optimization
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