Business Technology Management
Academic Areas
Business Technology Management examines the use, management, and impact of information technologies on individuals, organizations, industries, the economy and society.

Spotlight on Research
An empirical examination of voluntary profiling: Privacy and quid pro quo
Byungwan Koh, Srinivasan Raghunathan, Barrie R.Nault
Evidence suggests that firms which use customer data analytics perform better than those that do not. However, the current policy of voluntary profiling allows firms to collect and use customer information only if customers voluntarily disclose information with them. Further, surveys and literature show that many customers are not comfortable with firms collecting their information due to privacy concerns. A vast literature has examined customer information disclosing behavior using the privacy calculus. The primary premise of the privacy calculus is that despite strong privacy concerns, customers disclose information if the benefits they can get from disclosure justify the costs of losing privacy, or privacy costs. Based on the privacy calculus, firms and marketers believe that customers voluntarily disclose information in exchange for monetary benefits such as discount coupons or cash rewards. Using transaction data that we collected from a firm that sells skin care cosmetic products on its website, we investigate if there is statistical evidence that shows customers disclose information in exchange for monetary benefits. In line with the privacy calculus, we find that customers with low privacy costs and that expect high benefits from personalized services such as product recommendations are more likely to disclose information.
This paper is published on ScienceDirect.

Duy Dao
Assistant Professor
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Angela Duta
Assistant Professor (Teaching)
Area of expertise: The intersection of databases, Natural approaches for health
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Catherine Heggerud
Associate Professor (Teaching), Director - Strategic Initiatives
Area of expertise: stakeholder engagement, organizational change management, strategic IT, leadership and change
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Hooman Hidaji
Assistant Professor
Area of expertise: economics of information systems, economics of information privacy, information systems security, ICT supply chains, and social network propagation
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Sule Nur Kutlu
Assistant Professor
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Victoria L. Mitchell
Adjunct Associate Professor, Associate Professor Emerita
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Ron Murch
Senior Instructor Emeritus
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Barrie R. Nault
Distinguished Research Professor
Area of expertise: Information Technology, Organizations and Markets, Business-to-Business Electronic Commerce, Incentives and Investments in Networks, Systems Engineering, Organizational Transformation, Management of Technology, Public Policy
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Raymond A. Patterson
Professor, Research Director, Area Chair - BTMA
Area of expertise: information systems, analytics, and quantitative decision and artificial intelligence technologies
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Peter Taylor
Assistant Professor (Teaching)
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Vaarun Vijairaghanvan
Assistant Professor
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Cam (Cameron) Welsh
Associate Professor (Teaching)
Area of expertise: business strategy development, high-performance team development, leadership, database development
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Jian (Ray) Zhang
Assistant Professor
Area of expertise: The information sharing in supply chains, Dynamic pricing, Large-scale optimization
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