Management Analytics
Accelerate your career with analytics-driven strategy
At a Glance
Upgrade your business skills
In today’s fast-moving business world, data isn’t just numbers. It’s the key to making smarter decisions, solving complex problems and staying ahead of the competition. The Graduate Certificate in Management Analytics gives you the tools to turn raw data into actionable insights, giving you a competitive edge in any industry.
Through four graduate-level courses, this program helps you:
- Transform complex data into clear, strategic business recommendations
- Build predictive models to optimize operations, marketing, logistics and finance
- Solve real-world business challenges and communicate insights with confidence
With hands-on learning and industry-relevant tools like data mining, optimization and simulation, you’ll develop the expertise to navigate today’s data-driven economy. Whether you’re looking to sharpen your decision-making skills, step into a leadership role, or future-proof your career, this certificate gives you the edge to make an impact.
1 Government of Canada, Job Bank, Data Analyst - Informatics And Systems in Canada | 2 Adastra 2024 Data Professionals Market Survey Forecast
What will I learn?
To earn a certificate, students must complete four courses. This in-person program can be completed in eight to 10 months, with the flexibility to take two courses per term to fit your schedule.
Discover tools, methods and software packages used in data analytics to collect, organize and prepare clean data for analysis.
Application of data-driven predictive models to solve real-life business problems in operations, marketing, finance and other business functions. Techniques covered include decision trees, classification and association rules and cluster analysis.
- Fintech: Explore and understand the fast-moving and recent technological improvements in various industries and how they change the conventional thinking and trading in the banking and finance industry.
- Prescriptive Analytics in Business: Advanced quantitative decision-making and problem-solving skills in business environments with data and fact-based analysis. Techniques such as data-driven optimization, deterministic and probabilistic modeling and simulation are covered through case studies.
- Marketing Analytics: Develop and implement marketing strategies driven by data analytic techniques. Key marketing concepts will be integrated with segmentation analytics and social media analytics.
- Supply Chain Analytics: Optimal design and management of supply chains with analytical tools. Topics include network design, inventory management, transportation, contracting, co-ordination and collaboration, capacity management and customer-supplier relations.
- Analytics of International Business Environment: A data-driven approach to the analysis of the international business environment. Use of data analytics to appraise emerging trends in a country/region/world business environment and derive strategic implications for business enterprises.
Meet your faculty
Dr. Raymond Patterson, PhD
Dr. Patterson, Professor of Business Technology Management (BTMA), holds the Haskayne Research Professorship in BTMA.
Dr. Osman Alp, PhD
Dr. Osman Alp is a Professor of Operations and Supply Chain Management and the Co-director for the Digitalization for Innovative Supply Chain (DISC) Consortium at the University of Calgary.
Fast-track your MBA
Earning the Graduate Certificate in Management Analytics isn’t just an opportunity to build in-demand skills. It’s also a stepping stone toward your Haskayne MBA. With 12 units of graduate coursework, you can seamlessly ladder your certificate into the MBA program, giving you a head start.
This flexible option allows you to gain specialized expertise now while keeping the door open for future career growth and leadership opportunities.
Admissions
Review admission requirements, application deadlines and how to apply.
How can management analytics be applied to business?
Analytics can be applied to areas such as marketing, finance, operations, supply chain and other business functions to improve decisions and solve complex problems.
Who is the Management Analytics Certificate for?
The Management Analytics Certificate at Haskayne is designed for students and professionals who want to strengthen their ability to use data and analytics to make business decisions. Prior work experience isn't required for admission.