Dr. James Agarwal
UCalgary Research Excellence Chair
Dr. James Agarwal, PhD is the inaugural UCalgary Research Excellence Chair and Full Professor of Marketing at the Haskayne School of Business.
Agarwal’s research interests are in the following broad areas: International Marketing, Marketing Ethics, Consumer Psychology, and Customer Relationship Marketing. In International Marketing he explores the roles of culture, political environment, and market research in foreign markets and how they influence firm and consumer decisions. In Marketing Ethics, he studies the application of ethical theories in customer privacy and customer-brand relationship. In Consumer Psychology he researches into topics such as customer engagement, customer relationship marketing, branding, and organizational frontline research. His research typically uses quantitative methodology including multivariate statistics, structural equation modeling, psychometrics, experimental design, and econometric modeling.
Agarwal has co-authored/edited 3 books and published extensively in major refereed journals, proceedings, and book chapters. He has received several honors, awards, recognitions, and competitive research grants during his tenure.