Student Club Events
Current Students - Undergraduate
Student Club Event Planning and Marketing Approval
Event planning: should you have any questions about this process, please refer to the Haskayne Student Services team content, or contact the Haskayne Student Services team via email at hsb.studentservices@ucalgary.ca, or stop by MTH 206 during regular office hours: Monday-Friday, 8:30 am - 12:00 pm and 1:00 pm - 4:30 pm.
Marketing approval: if you have any questions regarding the marketing approval process, please reach out to the Marcom team via mktgcomm@ucalgary.haskayne.ca.
Haskayne student clubs logo
This logo can be used in all marketing materials for student clubs such as:
- Posters
- Social media graphics
- Videos
- Club merchandise
Note: If you use this logo, we will still need to review your marketing material.
PLEASE DO NOT USE THE HASKAYNE SCHOOL OF BUSINESS LOGO, that's why this student clubs logo was created for your use instead.
Guideline to size and spacing
The minimum size for general use of the logo is 2.5cm or 1 inch high. The Haskayne student clubs logo should be protected on all sides by a clear area to ensure no texts or graphics affect the logo.
Haskayne student club marketing process
Submit event request via ClubHub
Go to ClubHub to submit your event request.
After your ClubHub submission, fill out the Haskayne Student Club Event Form within 5 business days.
Getting marketing approval
If you plan on marketing your event publicly, submit all marketing materials into the “Marketing Materials Submission” dropbox in the Haskayne Student Clubs Executive D2L shell.
If you do not have access to this D2L shell, please email hsb.studentservices@ucalgary.ca to be added.
Wait for approval
Once you receive a marketing approval email from the Haskayne Marcom team and "Haskayne Final Approval" from student services , you are free to begin marketing your event.
Do not start marketing your event until you receive marketing approval. If your event has a location/date/time that has yet to be confirmed, please ensure your marketing materials use “TBD”, “Save the date”, etc. as placeholders.
Marketing and Final approval
You are ready to host and market your event! Have a great event!
Be sure to tag @haskayneschool for the chance to be featured on our social media pages!
Note: You must receive “Final Haskayne approval” from Student Services before marketing your event.
Do’s and Don’ts of student club marketing
Do Not
- Post before getting marketing approval
- Use the Haskayne School of Business logo
- Instead use the Haskayne Student Clubs logo shown above
- Forget your .zip file with your marketing plan
- Market alcohol, tobacco, banned substances, or overt sexual imagery
- Submit marketing materials less than 7 business days before posting
Do
- Submit your marketing requests at least 7 business days in advance to ensure you get approval in time for your event
- Include your marketing plan in your .zip file
- Date/time frames of posts
- What channels you plan on posting to (Instagram, Facebook, TikTok, etc)
- What your caption will be
- Hashtags
- Check your email after submitting in case revisions are needed
- If you do not receive a response within 5 business days, please follow up
- Submit your marketing materials in a .zip file