Marketing
Academic Areas
The Marketing area at Haskayne strives to provide high quality experiential education for students alongside a vibrant research culture.
Our faculty publish in high quality marketing and related journals such as: Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Marketing Letters, Journal of Consumer Culture, Journal of the American Marketing Society, and the Harvard Business Review. We currently support six PhD students within the area.
Teaching in the marketing area utilizes hands-on experiences, live case studies, team projects, and real world learning opportunities for students across a large variety of companies.
Full-time faculty
James Agarwal
Professor, UCalgary Research Excellence Chair
Area of expertise: International & Global Marketing; Consumer Psychology; Customer Relationship Marketing; Ethics in Marketing; Marketing Research & Statistical Methodology
Profile
Charan Bagga
Area Chair - MKTG, Associate Professor
Area of expertise: brand positioning, marketing metrics, object valuation
Profile
Marc Boivin
Associate Professor (Teaching)
Area of expertise: competencies and education, experiential learning
Profile
Jin-Hee Huh
Assistant Professor
Area of expertise: User-generated contents in marketing, Social media marketing
Profile
Jack Kulchitsky
Associate Professor (Teaching)
Area of expertise: buyer/supplier relationships, supply chain management
Profile
Mehdi Mourali
Professor, Research Professorship in MKTG
Area of expertise: decision-making, consumer judgment, consumer behavior
Profile
Ruth Pogacar
Associate Professor
Area of expertise: marketing linguistics, brand perceptions, choice framing
Profile
Scott Radford
Interim Associate Dean, Teaching & Learning, Associate Professor
Area of expertise: sustainability and design, mass customization
Profile
Professor emeritus
Area contact
Area Chair
Charan Bagga, Associate Professor
Area Administrator
Leslie Holmes