The Marketing area at Haskayne strives to provide high quality experiential education for students alongside a vibrant research culture.
Our faculty publish in high quality marketing and related journals such as: Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Marketing Letters, Journal of Consumer Culture, Journal of the American Marketing Society, and the Harvard Business Review. We currently support six PhD students within the area.
Teaching in the marketing area utilizes hands-on experiences, live case studies, team projects, and real world learning opportunities for students across a large variety of companies.
Spotlight on Research
Area of expertise: international marketing, customer relationships, ethics
Area of expertise: brand positioning, marketing metrics, object valuation
Area Chair - MKTG and REAL | Senior Instructor
Area of expertise: competencies and education, experiential learning
Area of expertise: sales management, direct marketing
Area of expertise: buyer/supplier relationships, supply chain management
Area of expertise: decision-making, consumer judgment, consumer behavior
Area of expertise: marketing linguistics, brand perceptions, choice framing
Associate Professor, Associate Dean - Teaching & Learning
Area of expertise: sustainability and design, mass customization
Area of expertise: retail management, retail real estate
J.R. Brent Ritchie
Area of expertise: tourism, tourism development, tourism management