Why Management Analytics?
This certificate is intended for Master of Business Administration (MBA) graduates who wish to deepen their data analysis skills, generate insights and develop and communicate data-driven solutions. Upon completion of the four graduate courses in Management Analytics, students will receive a formal certificate demonstrating they have achieved “graduate business level” knowledge and acquire skills in:
- Visualize, process and analyze data for generating insights into business recommendations
- Build data-based models that support decisions to manage various functions of businesses such as operations, marketing, logistics, and finance
- Problem solve and communicate data-driven decisions
Management Analytics provides an understanding and application of analytical tools used in managerial decision making. These tools include statistics, data mining, deterministic and stochastic optimization, and simulation. The Graduate Certificate in Management Analytics enables students to have a formal mechanism for communicating the results of their knowledge in data analysis to other stakeholders.
What Will I learn?
To earn a Graduate Certificate in Management Analytics, students must successfully complete two required courses and choose two electives from the approved list. This graduate certificate can be completed in as little as eight months.
Two required courses:
Discover tools, methods and software packages used in data analytics to collect, organize, and prepare clean data for analysis.
Application of data-driven predictive models to solve real-life business problems in operations, marketing, finance and other business functions. Techniques covered include decision trees, classification and association rules, and cluster analysis.
Two elective courses:
Explore and understand the fast-moving and recent technological improvements in various industries and how they change the conventional thinking and trading in the banking and finance industry.
Advanced quantitative decision-making and problem-solving skills in business environments with data and fact-based analysis. Techniques such as data-driven optimization, deterministic and probabilistic modeling, and simulation are covered through case studies.
Develop and implement marketing strategies driven by data analytic techniques. Key marketing concepts will be integrated with segmentation analytics and social media analytics.
Optimal design and management of supply chains with analytical tools. Topics include network design, inventory management, transportation, contracting, coordination and collaboration, capacity management, and customer-supplier relations.
A data-driven approach to the analysis of the international business environment. Use of data analytics to appraise emerging trends in a country/region/world business environment and derive strategic implications for business enterprises.
What are the Admissions Requirements?
To be admitted into this graduate certificate program, applicants must have a Master of Business Administration degree or equivalent from an accredited post-secondary institution.