Real Estate Marketing

Real Estate Marketing

Marketing is essential to the success of any real estate development project

Delivered in partnership with the Real Estate Development Institute (REDI), Canada’s leader in Real Estate Development education, this course will review the role that marketing plays at each step in the development process. Facilitated by industry experts, their local perspective on real estate development will provide learners with a realistic and practical understanding of the complexities of real estate development in Calgary and beyond.

Schedule: May 4 – June 8, 2022
Program delivery: In-Person
Commitment: 18 hours
Investment: $589

Grant funding: This program could be eligible for grant funding that can cover up to 2/3 of the program costs. An Executive Education team member can help you bundle courses to meet the minimum hours needed for eligibility. For more information: execed@haskayne.ucalgary.ca.

Participants who attend this course will learn to:

  • Utilize market research information
  • Develop and manage a marketing program
  • Create unique projects identities
  • Undertake an effective advertising and communications program

Participants come from a variety of fields including real estate development, banking, government, architecture, planning and engineering. The program is aimed for those who aspire to work in field of real estate development, expand understanding of the development process, and benefit from local expertise, perspectives and gain hands-on experience.

Emma MacKenzie is Vice President, Client Success at Chatterson, a niche real estate consultancy with a focus on marketing, strategy, research, customer experience and software development. Emma has spent the last 8 years planning and executing strategic marketing for a multitude of real estate development clients across Western Canada. Emma specializes in strategy development, project visioning and the important connection between customer and brand.